The name derives from the famous words of Peter Pan, based on the book by James M. Berrie: "You just think lovely wonderful thoughts and they lift you up in the air ... go to the second star to the right, and then continue straight on till morning... What you see is the Never Land." - a small star to follow in the tasting of Brunello Seconda Stella a Destra.

Of the exceptional Brunello only a few bottles are produced exclusively from the best vintages.

The uniqueness of this wine also wants to be remembered with a special front label with a Swarovski type crystal attached, to embellish what the eyes see before the palate can taste it.